On March 20, BiFinance officially announced that the Chinese brand name is "Bihui", and the full name of the Greater China brand is Bihui Exchange. As a new institutional-level encrypted asset trading platform, BiFinance provides transactions of a variety of mainstream encrypted currencies and continues to develop digital derivative products, providing global encrypted users with safe, stable and convenient diversified encryption services.
In the encryption market, exchanges are an important part of the encryption ecosystem, and the competition between platforms has never stopped. In addition to basic elements to improve user experience, a good brand also plays an important role. The release of the Chinese brand will help BiFinance establish an image for users in Chinese-speaking regions. At the same time, the word "Bihui" also contains the implication that smart investors are the first choice for encrypted asset trading platforms.
The release of the Chinese brand name of BiFinance is due to changes in the global encryption market environment. In order to impress the target market users in Greater China, the Chinese brand name is released in accordance with the language and writing habits of the target market users. decision appears to be crucial.
BiFinance Team
June 5, 2023
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